Powerful new Dove ad asks blind women to explain what beauty means to them

Dove has enlisted visually impaired women
to explain what beauty means to them for its
latest ad campaign.

The Swedish commercial sees three women,
all of whom are visually impaired, discussing
their worries and insecurities about their
appearance, the loss of their sight and what
makes them feel beautiful.

"I feel beautiful on the day when I feel like
life is fun," explains Anna Bergholtz, who has
been blind for 13 years. "Beauty is more of a
feeling to me."

"When it feels as if I'm in the right place,
doing the right things; meaningful things, I
automatically feel beautiful," adds Ida
Ostlund, who has been visually impaired
since birth and can only see light and
darkness.

"It comes from within. If your radiate
warmth, humility and love, then you're
beautiful to me," explains Naomi Allback,
who lost her sight 15 years ago.

The advert is captioned by the brand: "How
do you know that you are beautiful if you
can't see your reflection in the mirror?"
Dove, which is known for its campaigns that
promote beauty of natural women, used a
similar message back in 2013 for a hair dye
commercial which featured a blind woman
explaining the importance of colour.

Culled