Older women now ruling the fashion world...

At 93, Iris Apfel has become the face of brands like Kate Spade and Alexis Bittar

This past January, French fashion house Céline set the Internet abuzz with the release of its spring 2015 print campaign. The ads quickly went viral, blazing a path across Instagram, Twitter and the blogosphere before hitting The New York Times, Forbes and The Atlantic. At the center of all the attention was the face of the campaign: 80-year-old author Joan Didion.
Two days later, French luxury label Saint Laurent debuted another eye-catching ad featuring 71-year-old Joni Mitchell. Not to
be outdone, Kate Spade and jewelry designer Alexis Bittar rolled out campaigns featuring
93-year-old style legend Iris Apfel. A short time later, L'Oréal announced that it had signed 65-
year-old '60s icon Twiggy as its latest brand ambassador, joining 69-year-old Helen Mirren.
These are only the latest members of a sorority of seniors being tapped by major brands, with
earlier trailblazers including Jessica Lange, 65, for Marc Jacobs Beauty; Charlotte Rampling, 69, for Nars; Catherine Deneuve, 71, for Louis Vuitton; and Anjelica Huston, 63, for Gap. The trend has led many to wonder whether the notoriously youth-obsessed world of fashion and beauty is finally accepting—even embracing—women of a certain age.

According to consultancy A.T. Kearney, people over 60 make up the fastest growing group of
consumers in the world. In 2000, the 60-plus population globally was 600 million; by 2010, it had swelled to 800 million, and by 2050 it is expected to hit 2 billion. Brands know that along with age comes buying power. In the U.S., where the average wealth of households including people over the age of 50 is $765,000, baby boomers reign supreme, controlling more than 80 percent of all financial assets and
accounting for 60 percent of consumer spending. Worldwide, consumers over 50 spent more than $8 trillion in 2010; in 2020, that is projected to rise to $15 trillion. "There's a growing awareness of the influence of older women as consumers and the purchasing power that they have," says Jenny Darroch,
professor of marketing at the Peter F. Drucker and Masatoshi Ito Graduate School of Management at Claremont University. "Brands are recognizing that this demographic is an important one."

Source- Adweek

I think this is a good one. It shows a cultural shift in the way we view aging. What do you think?