Thursday 28 May 2015

Shoppers might soon be able to buy products straight from a Google search


In case there weren't already enough easy ways to blow money on the internet, shoppers will soon be able to buy products online without ever leaving a Google search screen, the company's chief business officer announced Wednesday, Re/ code reports.

"There’s going to be a buy button," Omid
Kordestani said at the Code Conference in Palos Verdes, California. "It's going to be imminent."

When a user searches for a product, the buy
button would appear with product ads that
already run alongside search results, BBC reports.

The Wall Street Journal reported on Google's buy button earlier this month.
Google faces instant-buying competition from
Amazon's one-click ordering, as well as Twitter, which started testing a buy button with select groups last September. —TheWeek 

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