Monday 4 May 2015

Armani celebrates 40 years in fashion


Italy’s Giorgio Armani celebrated
40 years in fashion with a star-studded gala
and opening of a museum dedicated to his
designer business.

The 80-year old designer, known for his clean-cut and elegant collections, was joined by
celebrities, such as Leonardo Di Caprio,
Cate Blanchett, Hilary Swank and Tina
Turner for the bash in Milan, headquarters
to his fashion empire.

Nicknamed King Giorgio, the designer, who
once worked as a window dresser, is known
for being hands-on in creating one of the
most recognised fashion brands in the world.

“There have been many moments, from the
beginning until today,” Armani told reporters
upon arrival at the gala on Thursday evening.
“Maybe, my most emotional moment was
when I saw my cover on Time ,” he added,
referring to the magazine.

Armani, who designs both couture and ready-
to-wear, has dressed celebrities, royals as well
as sportsmen. Stars, such as Beyonce, David
Beckham and Megan Fox have modelled his
perfumes and underwear. “Madison Avenue
in 1985, I think it was, so not very long after
he came to our country and I have a closetful
still of those beautiful suits, those classic suits,
and I still wear them,” actor Glenn Close
reminisced about when she bought her first
Armani piece. James Bond actor Pierce
Brosnan paid a tribute to the stylist, calling
him ‘a mighty man’, while Italian star Sophia
Loren simply said the designer “is [her]
friend.”

For the anniversary, Armani has converted a
1950s building that once stored cereals for a
new exhibition dedicated of his designs. The
event took place ahead of the Friday opening
of Milan Expo, of which Armani is special
ambassador for fashion. Officials are
counting on some 20 million people visiting
the six-month exhibition of worldwide
products and technologies.

Via Express Tribune

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