Friday 8 May 2015

Net-A-Porter launches the world's first shoppable social network

The app, which will launch initially on an
invite-only basis on May 13, will allow users
to share their style, their 'loves' and their
inspirations and interact with fellow like-
minded consumers, style leaders, designers
and brands. Every brand that is sold on Net-
A-Porter will have its own 'portal', allowing
them to interact and engage in one-on-one
dialogue with the site's customers.

Among its many assets, the fully shoppable
app also features built-in visual recognition
technology that allows users to find exact or
similar style matches to those seen in any
image. Additionally, The Style Council, an
'elite group comprising the most stylish and
influential style icons in the world', will be on
hand to inspire and engage with Net Set users
as if they were shopping together.

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