Grannies can be Instagram stars, too. Eighty-six-year- old Kentucky native Baddie Winkle , who boasts 735,000 Instagram followers, is the latest senior to become the face of a new campaign—posing in swimsuits for
Dimepiece, a streetwear brand targeting Coachella festivalgoers.
“Baddie Winkle teams up with DimePiece L.A. to prove, once again, that you’re never too old to be the baddest bish in the room,” the company wrote on Instagram
about their new “State of Mind” campaign. “The brand has always stood for timeless female empowerment and continues to encourage this mindset in their newest campaign.” The swimwear shoot, photographed by Nikko La Mere, features Winkle posing poolside, playing with pineapples, and even drinking a beer. The brand is set to make a splash during festival season, with a billboard at the exit for Coachella in Indio, California.
Source: Yahoo Beauty
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